Based in Round rock, Texas, Dell is one of the largest company employing more than a lakh people worldwide. It was founded by Michael Dell, in 1984, when he was still a student at the University of Texas at Austin. it was named as PC’s Limited . He was one of the first entrepreneurs of the belief that by selling personal computer-systems directly to customers, their needs can be better understood and most effective computing solutions can be provided.

In 1985, the company produced its first indigenous design – the “Turbo PC”. PC’s Limited advertised the systems in national computer-magazines for sale directly to consumers, and custom-assembled each ordered unit according to a selection of options. Buyers were offered lower retail prices and greater convenience. Though it was not the first company to use this model, PC’s Limited became one of the first to succeed with it. The company grossed more than $73 million in its first year.

The company changed its name to “Dell Computer Corporation” in 1988. Customer became the driving force for the company. In 1996, Dell became one of the pioneers of the internet sales, earning close to $1 million per day. As of 2000, sales had reached close to $50 million per day.

Dell faced a lot of flak in 2005, when it had to recall 35000 batteries, when its laptops caught fire. And again in February 2007, Dell became the subject of formal investigations by the US SEC and the United States Attorney for the Southern District of New York for shortfalls in its projected earnings.

Since then, Dell has come a long way. On February 27, 2008, Dell became the first computer company to join The Climate Group, highlighting the company’s commitment to environmental leadership, energy-efficiency and carbon-neutral operations. It has successfully undertaken various recycling projects in different countries.



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